Now Dental Mission

Sustainable Family Dental Care

6500 Coyle Ave. Suite 6, Carmichael, CA 95608

The Now Dental Privacy & Web Use Policy

Updated March 3, 2022

owow Dental needs your help in protecting your personal and medical information. Part of our responsibility is to adhere to HIPPA policies and also share how we may or may not collect, use, and share personal information about you, both online and offline. Your responsibility is to be aware of our Privacy Policy and use common sense and extreme when communicating with us using a digital form. DO NOT SEND PERSONAL INFORMATION VIA EMAIL OR WEBSITE FORM!

Our Privacy Policy applies to all patients and users of Now Dental services and website. This privacy policy DOES NOT COVER platforms such as Facebook and Instagram. In those cases, their existing Privacy Policies govern the collection, use of, and sharing of information. 

Our Legal Responsibility
Now Dental is required by federal and state laws to maintain the privacy of your health information and is required to give you this notice about our privacy practices, our legal duties, and your rights concerning your health information.

Disclosure and Uses of Health & Personal Information
We may use or disclose your treatment, payment, and medical operations for any of the following:

With your permission, we may use/disclose your health information to obtain payment for services provided to you. For example, you may grant us permission to share payment information related to a procedure with a person you authorize/designated to make a payment.

We may use/disclose information related to your health information to other healthcare providers providing treatment to you. For example in cases where a dental procedure demands the services of a oral surgeon or other specialist, we will share medical records as allowed and required, using secure methods of transmission.

Your Family and Friends
If we are granted specific permission, we may disclose your health information to a family member, friend, or other person to the extent necessary to help with your care or payment for your healthcare.

Medical/Dental Operations
We may use and/or disclose your health information in order to conduct certain business and operational activities as allowed or required by extending services or state or Federal law. These may include, but are not limited to, engaging third-party care providers, visit quality assessment activities, employee review activities, training of employees, licensing, and/other business activities.

Persons Involved in Care
If and when necessary, we may use or disclose medical information to notify, assist in the notification of a family member, your personal representative or another person responsible for your care, of your location, your general condition, or death. In certain cases such as your incapacitation or emergency, we may use our own initiative to help locate and identify a family member or representative.

Legally Required Notification Of Law Enforcement In Cases Where Neglect or Abuse Is Suspected
In certain circumstances, we are legally required to disclose your health information to appropriate authorities if we reasonably believe you are a possible victim of abuse, neglect or domestic violence, or the possible victim of other crimes. Information may be disclosed to the extent necessary to avert a serious threat to your health or safety, or the health or safety of others.

Appointment Reminders
We may use information collected, that may be included in your medical records to remind you of scheduled appointments via text and/or email.

National Security
Federal law, or other legal device may require us to disclose your medical information to military authorities, authorized federal officials, local law enforcement officials, and any other national security organizations under certain circumstances

Marketing Uses
We collect information from you when you use the Now Dental website where you may be asked to enter personal information such as name, email, phone, etc. However, you may visit our website anonymously. The information may be collected via mobile or other electronic devices.

Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. You are welcome to confirm your dental appointment texts by phone.

Therefore Now Dental will never request personal or medical data to be sent via text, email, or form hosted on our website.

If you receive any text or email request that appears to come from Now Dental, which asks for billing, health, or personal information, do not respond or click any link. Instead, please call us to verify any text, email, or SMS message.


Any information collected from you may be used in the following ways:

  • To improve the efficiency of our website
  • To send periodic emails
  • To provide you with requested information
  • To personalize your experience on our website

Use of Cookies
We automatically collect usage details regarding your visit to our website such as your Internet Protocol (IP) address and other information collected through cookies. We use this information to collect data about site traffic and site interaction so that we can provide better site experiences and tools in the future.

Disclosure of Your Personal Information
We do not trade, sell, or transfer your personal information to outside parties but we may disclose your information under the following circumstance:

  • To contracted third party service providers to assist us in the operation of our website and/or to help us better assist our site visitors, so long as those parties agree to keep this information confidential
  • To comply with any law, court order, or government request
  • To a buyer or successor in the event of a merger or dissolution or other sale and/or transfer of some and/or all of the company’s assets

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses

Patient Rights
You have the right to look at or get copies of your health information, with limited exceptions. You may request that we provide copies in a format other than photocopies. We will use the format you request unless we cannot practicably do so. We may charge a fee for producing dental records and X-rays as allowed by law.

Disclosure Of Information For Reasons Other Than Treatment
You have the right to receive an account listing instances in which we or our business associates disclosed your health information for purposes other than treatment, payment, healthcare operations and certain other activities for the last 6 years. Requesting this accounting more than once in a 12-month period, may incur a reasonable, cost-based fee for responding to these additional requests.

Preferred or Alternative Methods Communication
You have the right to request that we communicate with you about your health information by alternative means or locations. This request must be made in writing. We have the right to verify and validate the request. Your request must specify the alternative means or location, and provide satisfactory explanation of how payments will be handled under the alternative means or location you request.

You have the right to request that we place additional restrictions on our use or disclosure of your health information. We are not required to agree to any additional restrictions. If we do grant you additional restrictions, we will abide by our agreement (except in an emergency).

Notifying Insurance Companies of Payment
When you pay in full outside of your insurance plan for services you may request that we restrict this information and not disclose it to your healthcare plan or insurer.

You have the right to request that we amend your health information. This request must be in writing and it must explain what information and why the information should be amended. We have the right and in some cases may be legally obligated to deny your request under certain circumstances.

Breach Notification
We will provide you with notification of a breach of unsecured Personal Health Information (PHI) as required by law.

Protected Classification Information
Now Dental may collect demographic information, such as your date of birth, gender, ethnicity, and primary language; your disability status and military/veteran status. If you apply for financing, we may collect social security identifiers, current and former employers, current and former addresses, and other information related to your finances. In your patient forms, we may collect marital status if you provide contact information for your spouse. Other information related to the medical/dental care we provide collected includes; previous illness history, existing illness history, HIV/AIDS status, pregnancy status, and recent travel history.

From whom we collect it
We collect this information directly from you, a parent, your guardian or responsible party.

When do we collect it
We collect this information from you when we create or update a patient account record or record patient treatment for an authorized medical partner., contacting us, applying for a job, applying for financing, or submitting patient forms. We may also receive this information from vendors who collect it on our behalf.

The purpose for collecting it
We use this information to ensure patient safety, process insurance claims, and provide customer service. We may use this information for other similar purposes related to the operation of our business, or as we may notify you from time to time.

Medical Information and Health Insurance Information
What we collect
Now Dental collects information about your current and past dental and overall health, current temperature, dentist/physician visit history, allergies, medications, and specific medical diagnoses. We collect dental or health insurance information.

From whom we collect it
We collect this information directly from you, your guardian or responsible party when you submit patient forms.

The purpose for collecting it
Now Dental uses this information to ensure patient safety, provide dental services, process insurance claims, provide customer support and service, as well as detect and investigate insurance fraud or other illegal activity.

Professional and Employment Information
What we collect
If you apply for a job with us Now Dental, we will collect any information you submit about previous employers, work experience, your resume, or other information you provide with your job application.

From whom we collect it
We collect this information directly from you. We may also receive this information from a social network if you choose to have it imported from the social network.

The purpose for collecting it
We use this information to evaluate your suitability for employment by Now Dental.

Legal Disclosure
We may disclose personal information to protect our rights or property, to enforce our Terms of Use and other legal rights, or as required by operation of law or at the request of government regulators or other law enforcement officials and the courts (including the issuance of a valid subpoena). We shall have no duty to notify you of such compliance with the law. We may disclose personal information to protect your safety and the safety of others and to assist us in fraud prevention or investigation. Business Transfer. We may disclose personal information in connection with a reorganization, merger, sale, joint venture, assignment, transfer of other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

Now Dental shares information defined in California’s Customer Records Law with service providers, including;

  • those who process payments and insurance claims, run credit scores or background checks, collect debts, investigate and prevent fraud or other illegal activity
  • send marketing or customer service communications for us, operate and maintain our websites and customer databases
  • help protect against security incidents, help us evaluate job applicants, or provide other related business functions on our behalf

We share Commercial and Consumer Credit Information with service providers, including, for example, those who process payments and insurance claims, run credit scores, or provide other related business functions on our behalf.

Our website shares Internet and Network Activity Information with service providers, including, those who operate, host, or manage our websites, our office Internet Service Provider (ISP) and services that protect against and investigate security incidents or other illegal activity. Anonymous, non-personal data may be shared in aggregate with third-party platforms related to business functions on our behalf.

Geo-location Data is shared with service providers, including, those who operate, host, or manage our websites, protect against and investigate security incidents or other illegal activity, provide advertising or marketing services, track advertising impressions, provide analytics services, place our advertisements on third-party platforms or provide other related business functions on our behalf;

We share Protected Classification Information with service providers, including, for example, those who conduct background checks on job applicants, process payments and insurance claims, or provide other related business functions on our behalf;

Your California Privacy Rights
California residents have additional and/or unique Rights under various State Privacy and Consumer Protection Laws including, but not limited to:

  • Access – You can request, up to two times every 12 months, that we disclose to you the following: (i) the categories of personal information that we have collected about you; (ii) the categories of sources from which we have collected personal information about you; (iii) the categories of personal information that Now Dental has disclosed about you for our business purposes in the last 12 months and the categories of third parties to whom the Personal Information was disclosed, by category or categories of personal information for each Third Party to whom the personal information was disclosed; and (iv) a copy of the specific pieces of personal information that we have collected about you.
  • Deletion – You can request that we delete personal information that we have about you, subject to certain exceptions allowed under applicable law.
  • Opt-Out / Do Not Sell – We do not believe we sell your personal information, as described in California law. For purposes of this Privacy Statement, “sell” means the sale, rental, release, disclosure, dissemination, availability, transfer, or other oral, written, or electronic communication of your personal information by Now Dental to a third party for monetary or other valuable consideration.

You will not be discriminated against for exercising rights granted by California Privacy Regulations.
You may exercise the above rights by calling Now Dental at (916) 966-2009 or by submitting the request online here . We may be obliged to deny certain requests, or fulfill them in part, based on our legal rights and obligations. For example, we will retain personal information as permitted (or required) by law. Reason may include; tax or other record keeping purposes, to maintain an active account, and to process transactions or facilitate customer services.

Due to our legal obligation to protect medical and personal privacy, we are obliged to take reasonable steps to verify your identity prior to responding to any requests for information. Verification steps may vary depending on the sensitivity of the personal information, whether you have an account with us, and our patient-client history.

California Consumer Privacy Act (CCPA) Designation
You may designate an authorized agent to make a request under the California Consumer Privacy Act on your behalf. When submitting the request, please ensure the person authorized as  your agent identifies himself/herself/itself as an authorized agent an if necessary, can provide supporting documentation.

Your Choices
Marketing Communications
You may opt out of receiving our newsletters, emails or other marketing communications by following the “unsubscribe” instructions in any marketing emails. Please note that you cannot opt-out from all communications, as we may need to send you information related to your appointments, medical history, billing, or other transactional purposes.

Cookies and Tracking Tools
You can control certain tracking tools on your web browser. With the exception of certain operationally necessary cookies, you have the ability to manage cookies our website uses. However, if you disable cookies, certain functionality on our website may be lost.

Do Not Track
Your web browser may offer you a “Do Not Track” option, which allows you to signal to websites and internet companies that you do not want your online activities to be tracked over time and/or across different websites. Our website will attempt to honor “Do Not Track”, we cannot assure this happens due to your browser settings, your ISP, how you were referred to our website, and other processes. If you are concerned about being tracked by our website, please stop using it now and then clear your browser’s history.

If you want to be assured of no tracking, close this site now and call us for information.

Other Websites
Certain links on our web pages will take you away from our site to web pages operated by third parties. We have no control over the information collection and practices on third parties’ sites. You should examine the terms of service and privacy policies of other web pages whenever you visit them.

Now Dental makes reasonable efforts to use the latest security technologies designed to help ensure that the information we collect about our users is secure. We would like to emphasize that the Internet is not 100% secure! Convenient technology such as email demands heightened awareness and common sense.


Children and Minors
The Now Dental website is not designed for children under the age of 16. Now Dental does not seek to, nor do we knowingly collect, information from children under the age of 16. Now Dental requests that such individuals do not provide ANY information, personal or otherwise, through our websites. While Now Dental does not any personal information, we would not knowingly sell the personal information of children under the age of 16 without affirmative authorization of the parent or Guardian.

Electronic Notice
If you received this notice on our web site or by electronic mail (e-mail), you are also entitled to receive this notice in written form.

Your Consent
By using our site, you are consenting to our privacy policy.

Changes to our Privacy Policy
Any modifications to our privacy policy will be made and updated to this page. Any use of personal information will be subject to the privacy policy in place at the time the information was collected.

For More Information
If you would like any more information about Now Dental or its Online Privacy Policy, please e-mail us at or call us at (916) 966-2009.